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Creativity in COVID lockdown.


What a unique time to be alive. The Covid Pandemic and social distancing of 2020.

I haven't used this feature before on our website and what better time to try out something new.

With the lockdown entering its 6th week, our studio has been given a forced break, a break from servicing clients, tending to consumer needs, managing cash flow, marketing drives and the boring things that keep the lights on.

The lockdown may have stopped the capitalist business of productivity but what of creativity.

I'm always amazed at the way creatives find a way to express themselves, the various mediums, the exploration of concepts and styles.

I'm always amazed at the way entrepreneurs use their imaginations to find their way around challenges, to envision the solution, to innovate until arriving

Has this lockdown brought about the stillness that could compel a change in creative direction? A change in business direction?

Who knows, you'll have to wait and see....

A few creative expressions by the Cain crew during lockdown.

Follow our artists on Instagram:

Chris @ct_amosa & Sin @suedesake




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